Cream Eggs already?!?

The kids had some Game vouchers burning holes in their little pockets, as well as a decent wodge in their piggy banks, so it was off to town this morning.  The weather was already making me doubt it's only the third of January but the sighting of the first Cadbury Cream Egg ad of the season almost made me check the date on the paper I'd picked up on the way.  They could at least wait untill after 12th night...